Lost Format Apparel is meant to be fun. The vibrant 80’s retro vibe invites wearers to feel good in their product (and do good while wearing it!). The name, “Lost Format” is a nod to the tech boom of the 80’s: simple, sharp lines and bright colors molded into incredible design. We reflected those same retro vibes into the website design and social media content so the branding resonates across the Lost Format Apparel’s customer-facing presence. Using a combination of the apparel by itself and in action, Lost Format Apparel is showcased  as humanity focused and really freaking rad.

Chicago-based, Lost Format Apparel is the brainchild of three 80’s kids with a soft spot for social justice. Co-founders Chad, Ernie, and Christian initially connected over the shared understanding that good people, with good intentions, sometimes have really bad luck. And that sucks. So the three launched an apparel line in 2018 that donates a bag of most needed items with each sale to a Chicago-local homeless shelter/resource center for homeless people.